Client

Tick Tock Teas

Brief

Launch new “retro” rooibos brand to take advantage of the history of the Ginsberg family whose great grandfather is credited with discovering Rooibos

The Idea

The name comes from the well-known convention among tea marketers that there is a “tea moment” when consumers stop for a break and a cup of tea

Media

Consumer advertising, in-pack cross-sell promotions, trade advertising, trade and consumer promotions, packaging design

What Happened

Sell in to all major multiples within 12 months