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HOW TO TRAIN YOUR DRAGON BRANDstar

HOW TO TRAIN YOUR DRAGON BRAND

South Caernarfon Creameries is one of the oldest farmer cooperatives in Wales. One of their key brands is Dragon, which was looking somewhat dated and tired. Commune's brief was to bring it up-to-date and give it a relevant look for today's consumers and the major multiples throughout Wales.

Our solution combines visual heritage with a modern typographic logo style that was unique and distinctive.

Since its relaunch the brand has gone from strength to strength with new listing in major multiples, significantly increased sales, 4 new lines introduced and more on the way. Over the next 6 months there will be 24 SKUs under the Dragon brand including 2 dessert lines.

Lynne King, Commercial Director of SCC said "Commune was always both professional and inspiring throughout the rebranding and I was constantly impressed by their speed of response and ability to work within our tight budgets - I would certainly recommend them to other FMCG companies."

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